Che 
| | Target: | Low income latino expatriate | | Positioning: | Continental card, n°1 in Latin America | | Unique selling proposition: | Brand identity and Use of local languages | | Minutes: | High minutes for Latin America, Good quality | | Billing: | Rounding, Set-up and admin charge | | Customer service: | Yes, via an interactive call attendant | | | http://www.che-card.com/ | |
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